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Lionell Guzman

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Lionell Guzman
Graphic/Motion Designer

01 Naptime
02 Psych Blues Film
03 Chez Boris Studio
04 Dropbox
05 Target
06 Microsoft Adv
07 Other Projects

I was approached by the agency Mythology to work on a few animations for their client Target. It was meant to be posted in their Instagram TV social media for the “back to school” season.

They sent over boxes full of in-store products for me to work with. I went with a real life stop motion approach and edited it in After Effects.


Illustration: Lionell Guzman
Animation: Lionell Guzman
Producer: Deanna Leodas
Camera Opperator: Dustin Adams
Agency: Mythology

 


I wanted to keep the animation style playful and comical. This approach lead to a series of nonsensical videos that we wouldn’t normally see from the brand, which is the likely the reason why it didn’t “air”.

 


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