NYS Stop DWI is New York State’s community focused DWI prevention program. Their goal is to reduce the number of persons killed or injured in alcohol and other drug-related traffic crashes.
Illustration & Design: Lionell Guzman
Animation: Lionell Guzman
Sound Design: ?
Art Direction: Kyle Bunker
Producer: Matthew Deakin
Agency: Column Five
I was hired to illustrate and animate this PSA on drugged driving. It was important to reach our demographic in a different approch from the usual stock footage of shattered glass and police lights.
