Brain Dings is a CBD company. All-natural, all-purpose, phytocannabinoid-rich CBD oils.
I was hired to work on the packaging design and character design for one of their products. (Jelly Squares) As well as design and animate a few shorts for general use.
Design: Lionell Guzman
Animation: Lionell Guzman
Art Direction: Nam Nguyen
For the characers I went with a PS1 3D style aesthetic. I wanted to keep them approchable and playful to stay on brand. The liveliness of the visuals lead me to keep the packaging design itself pretty simple and neat.
